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A new wave in mobile commerce and content
Sonali Shah By Sonali Shah Mobile content and mobile commerce have been industry buzzwords for several years with ongoing major developments ranging from the rise in global popularity of ringtones in...
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Short codes are a scam, and SMS marketing is dying. Is there hope?
Jared Reitzin is CEO of mobileStorm By Jared Reitzin Think about it: what other industry or company do you know of that charges you for service every month but you cannot start using the service for...
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Data dips deeper into the pockets of wireless carriers
Paul Sinclair is vice president of carrier, technology and automotive vertical sales at Velti By Paul Sinclair Less than a decade ago, when you needed a new phone, the first decision you made was with...
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3 ways wireless carriers can win customer loyalty
Udi Ziv is CEO of Pontis By Udi Ziv For wireless carriers, customer relationship used to mean primarily one thing – a means of increasing ARPU (average revenue per user). For the most part, the...
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Carriers blew their chance with mobile wallets. Next up: wearable wallets
Drew Sievers is CEO of mFoundry at FIS Mobile By Drew Sievers The other day I was thinking about how much – or how little – progress that wireless carriers have made in the world of mobile payments....
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Wireless carriers could withdraw from NFC payments: report
Softcard in use While the launch of Apple Pay and Host Cost Emulation promise to boost near field communications-based payments, one group that is likely to see its role diminish is wireless carriers,...
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What carriers can learn from Groupon and LivingSocial
Lara Albert By Lara Albert It is only March and there have already been a number of announcements this month about big players getting in on the deal-of-the-day phenomenon. Facebook announced it will...
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Targeting prepaid customers on smartphones
Michal Samuels is marketing manager of Pontis By Mihal Samuels Last year brought two interesting trends in the telecommunications market which cannot be overlooked. First, the increasing penetration...
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Verizon Wireless aims to corner mobile payments industry with new partnership
Visa is letting New York mass transit riders make contactless payments with their mobile devices Verizon Wireless and USA Technologies are teaming up to enable mobile payments at vending machines...
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Why wireless carriers should control mobile advertising
Jeff Fraser is senior director of the mcommerce and mobile ad innovation group at Xius By Jeff Fraser Mobile devices can create a much richer marketing and advertising experience for the consumer...
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